Valuation of brands and similar intangibles are very critical when one raises capital by banking on such assets. Typically, the valuation in these cases is driven by the cash flows that the brands can generate in the future. Such valuation could be arrived at by a combination of income, cost, market or royalty approaches. Valuations in special situations demand a thorough understanding of the situation and the specific brand in question.
1 - 4 weeks
INR 12,000-20,000/man day